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Kawungan Quality Meats Case Study

Quality Packaging Helps Drive Repeat Business for this High End Butcher...

For any high-end food business, product presentation is of paramount importance. This is certainly the case for Kawungan Quality Meats in Queensland’s Hervey Bay, which in addition to its booming retail business supplies local restaurants, cafes and sporting clubs, and six months ago supplemented its streetfront premises with an online store. Readymade single serve meals including cottage pies, potato bakes and quiches are all available to order from its website, along with ten-packs of chicken kebabs, a selection of honey soy chicken wings and so on.


It’s imperative for repeat business that these products reach customers in the same attractive condition as when they were prepared in store. For that reason, Kawungan Quality Meats manager Dale Newberry wasn’t prepared to compromise on the quality of his product packaging. He searched high and low to find packaging which would do the job he needed, and once he found Confoil’s Smoothwall aluminium trays, he knew he’d picked a winner.


“We originally tried packaging our readymade meals like lasagnas and cottage pies in another brand of foil trays, and they just weren’t strong enough to hold the shape,” Dale says. “But once I tried the Confoil Smoothwall trays, I said ‘get me a box of these – they’re terrific!’”


Confoil Smoothwall trays are extremely rigid and robust, designed to lend a superior finish to all food products. Constructed from a sturdy grade of aluminium, they have smoother side walls than standard foil trays and a uniquely designed container rim, making it easy to heat-seal a laminate lid to the top using a sealing machine which Confoil can supply. “The Confoil Smoothwall containers are the best quality ones by a mile that we’ve been able to find on the market,” Dale affirms. “They hold their shape and they feel substantial - like a proper foil container, not a cheap disposable one.”


Ideal for oven-ready meals, Confoil Smoothwall trays are high temperature tolerant, which means you can prepare your food in the tray and then bake, grill or roast as desired without having to remove it. They’re well suited for roasting joints, marinated meats and breaded products, as well as vegetables, and the perfect choice for MAP (Modified Atmosphere Packaging) applications.

Click here to learn more about Kawungan Quality Meats.


Kawungan Quality Meats